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Senin, 09 Januari 2012

Tips On Clarks Brand Of Shoes For Women

By Amanda Wilson


Of all the shoe retailer and manufacturer companies there are today, one of the most globally famous brands of women's shoes are C.&J. Clarks women's shoes. Today, it has been almost two hundred years since the brand came into existence in 1828 in Somerset, England. Even today, the company is still run by the Clark family. Before becoming the world renown shoe manufacturing company we know today, C.&J. Clarks started as a small business idea brought into existence by James and Cyrus Clark.

But the company originally specialized in stapling wool and tanning and later started producing sheepskin slippers in 1828. This stapling wool and tanning company later shifted its focus to manufacturing "comfort shoes" following James Clark's son, William Clark's decision when he took over the company in 1893. It took an enormous amount of effort and luck after the change in the company's focus that led the company to a bountiful amount of successes making it into the C.&J. Clarks that we know today. Today, C.&J. Clarks are considered to be amongst the top 33 largest private companies in the United Kingdom.

Despite this, C.&J. Clarks have now ceased any manufacturing operations in the UK outsourcing the production work to the Far East so as to cut down on the increasing production costs. Even today after nearly two hundred years worth of decisions and changes, the comfort shoes manufactured by C.&J. Clarks are still able to maintain an optimum level of comfort for the buyers. The very fact that in the last year, C.&J. Clarks were able to obtain a sales figure of 1,174 million and a stunning profit of 125 million is testament to how well the company's shoes have stood the test of time. The company consistently maintains its reputation as one of the best in the shoe industry with its endless designs for men, women and even children.

Clarks has been and still is one of the most popular brands for women's shoes today. The figures previously mentioned also show how C.&J. Clarks shoes have made an impact in the fashion industry with their wide selection of women's shoes. Regardless of how eccentric or exuberant the design, the quality and reliability of the footwear remains constant if not improved over the years. One excellent design produced by C.&J. Clarks is the Clark Desert Boots that were introduced in the 1950s and are still one of the more famous women's shoes designs today.

Before it became mainstream for women to wear these boots or any boots for that matter, Clark Desert Boots were in fact introduced as men's footwear. However, due to the comfortable and delightful yet simple features of the boots, Clark Desert Boots eventually gained popularity amongst women as well. Even today, Clark Desert Boots are one of the most popular shoe designs amongst the brands numerous other products. Apart from these boots, Clarks also makes some of the best sandals in the industry.

This includes casual sandals intended for home use as well as Clarks Navan Slingback Sandals. As one would observe, C.&J. Clarks is a company that specializes in making "comfort shoes" and as such, regardless of the type of footwear or design, the comfort provided by the footwear to the wearer is one of the more if not most important factors. As such, their footwear more often than not comes with numerous comfort improving features such as soft suede materials which gives the shoe a softer feel. This is especially effective when heeled footwear are manufactured with padded soles so as to reduce the amount of pain experienced by the wearer when wearing the heels.

As such, the support for shoes made by C.&J. Clarks is evident worldwide though it is especially popular in the United Kingdom due to its British roots. One will have to expect to pay a little more for most Clarks footwear as like all things in the world, it is the norm for one to have to pay more for products of higher quality. Also, it is much more convenient to go straight for a pair of Clarks shoes as they manufacture shoes for literally any setting from sneakers for the casual outdoors to heels for an evening dinner.




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