01.16
Thopoles
Disney is ramping up its digital campaign for Pixars next cartoon release called Brave with a cheeky advertisement showcasing some of the clothes in the flick.
Brave happens in 10th century Scotland and follows Merida (voiced by Kelly Macdonald), a skilled archer who is anxious to challenge traditions and customs by taking fate into her own hands.
As far as Pixar films go, Brave is the first movie from the studio with a central female protagonist. This poses a challenge of sorts to the marketing specialists at Disney and Pixar because focusing too much on the female aspect of the story can shut out the young male audiences that Pixar also wants to attract.
That's why it makes sense that for the most recent featurette, a pretend ad for kilts, Disney goes after humor, not girlishness.
The studio has been busy releasing featurettes, behind-the-scenes pictures and other titbits across YouTube and Facebook. The Facebook Page for Brave has more than 125,000 Likes as well as a collection of photographs, videos and links to apps.
In the rugged and puzzling Highlands of Scotland, stories of magical legends and classic battles have been passed thru the generations since traditional times. Disney Pixar's "Brave" a new tale, joins the lore when the bold Merida (voice of Kelly Macdonald) confronts convention, destiny and the fiercest of beasts. The film looks at the men wearing kilts and kilt hose.
"Brave" tells the tale of Merida, a talented archer and impetuous daughter of King Fergus (voice of Billy Connolly) and Queen Elinor (voice of Emma Thompson). Anxious to carve her very own path in life, Merida defies a long standing custom sacred to the uproarious lords of the land: large Lord MacGuffin (voice of Kevin McKidd), surly Lord Macintosh (voice of Craig Ferguson) and cantankerous Lord Dingwall (voice of Robbie Coltrane). Merida's actions accidentally loose chaos and fury in the kingdom, and when she turns to an eccentric old Smart Girl (voice of Julie Walters) for help, she is granted an ill-starred wish. The ensuing peril forces Merida to find out the meaning of true bravery to undo an animal curse before it's too late.
Directed by Mark Andrews ("The Incredibles," "Ratatouille," "John Carter of Mars") and Brenda Chapman ("The Lion King," "Prince of Egypt"), and produced by Katherine Sarafian ("Lifted," "The Incredibles"), "Brave" is a grand journey full of heart, remarkable characters and the signature Pixar humour enjoyed by audiences of every age.
Disney Pixar's Brave is released in cinemas on 17 August 2012, and will definitely be presented in Disney Digital 3D in select theatres.
Brave happens in 10th century Scotland and follows Merida (voiced by Kelly Macdonald), a skilled archer who is anxious to challenge traditions and customs by taking fate into her own hands.
As far as Pixar films go, Brave is the first movie from the studio with a central female protagonist. This poses a challenge of sorts to the marketing specialists at Disney and Pixar because focusing too much on the female aspect of the story can shut out the young male audiences that Pixar also wants to attract.
That's why it makes sense that for the most recent featurette, a pretend ad for kilts, Disney goes after humor, not girlishness.
The studio has been busy releasing featurettes, behind-the-scenes pictures and other titbits across YouTube and Facebook. The Facebook Page for Brave has more than 125,000 Likes as well as a collection of photographs, videos and links to apps.
In the rugged and puzzling Highlands of Scotland, stories of magical legends and classic battles have been passed thru the generations since traditional times. Disney Pixar's "Brave" a new tale, joins the lore when the bold Merida (voice of Kelly Macdonald) confronts convention, destiny and the fiercest of beasts. The film looks at the men wearing kilts and kilt hose.
"Brave" tells the tale of Merida, a talented archer and impetuous daughter of King Fergus (voice of Billy Connolly) and Queen Elinor (voice of Emma Thompson). Anxious to carve her very own path in life, Merida defies a long standing custom sacred to the uproarious lords of the land: large Lord MacGuffin (voice of Kevin McKidd), surly Lord Macintosh (voice of Craig Ferguson) and cantankerous Lord Dingwall (voice of Robbie Coltrane). Merida's actions accidentally loose chaos and fury in the kingdom, and when she turns to an eccentric old Smart Girl (voice of Julie Walters) for help, she is granted an ill-starred wish. The ensuing peril forces Merida to find out the meaning of true bravery to undo an animal curse before it's too late.
Directed by Mark Andrews ("The Incredibles," "Ratatouille," "John Carter of Mars") and Brenda Chapman ("The Lion King," "Prince of Egypt"), and produced by Katherine Sarafian ("Lifted," "The Incredibles"), "Brave" is a grand journey full of heart, remarkable characters and the signature Pixar humour enjoyed by audiences of every age.
Disney Pixar's Brave is released in cinemas on 17 August 2012, and will definitely be presented in Disney Digital 3D in select theatres.
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The mohair sock company now have a selection of kilt socks in their range of trendy clothing.
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