03.21
Thopoles
The most important marketing strategy is to keep the content valuable for audiences to see and learn from. Now for video marketing for example, that works exactly the same as in print. Let's start with several popular forms of videos that people make on Youtube. You could have Powerpoint or Keynote presentations, screencasts, stuff from Fiverr like animations, paper clipping and drawings and definitely, the most used which is certainly presenting in front of the camera. Now that you understand the sorts of videos that you can put together, here's our 4-step formula to help you come up with better videos for your business.
Step one is the Opener. This is the most crucial section of your video. Statistics reveal that most videos are closed from the first 5 seconds of them starting. So you want to do something that's able to grab the audience's interest right away. And this is what we consider a Patter Interrupt in marketing. Instead of wasting your first 5 seconds of your video on like a logo or like an animated title, you want to do something different. A great example of Pattern Interrupt is simply just - "In this video, you're most likely to learn XYZ".
Step two is the Introduction. Now this is where you can put your marketing. If you have a fantastic animated logo for your title, that would be ideal, you can use that. If you can't, you can be innovative. You can hold up a small note together with your logo. In this portion of the introduction, what you want to do is give out stuff like your name, your company, the name of your TV show. So say for example - "Hi, my name is James and welcome to James' Mowing. I'm the founder of James' Mowing Company and this show is about how to cut your grass the right way."
Step three is the Body of your show. This is where you give all the content that your viewers want. Lots of keyword research in our previous video can help you decide what you would like this part to be about. Step four is the Call To Action. Every video must have a strong call to action at the end of it. There's no point producing videos just for the sake of making videos. We must have a purpose or a reason why you're creating this video. So at the end of each video, create sure you tell your viewers what it is you want them to do. Whether it's to subscribe to your Youtube channel, to sign up to your opt-in list or to buy a service or product that you have.
And lastly, the most important rule about online video, the shorter the videos, the better. We find videos that are about 2-3 minutes in length, perfect. And now, let's get onto this week's challenge. This week's challenge is to create a video using our 4-step formula. So that is Opener, Marketing, Body and Call To Action. V:5
Step one is the Opener. This is the most crucial section of your video. Statistics reveal that most videos are closed from the first 5 seconds of them starting. So you want to do something that's able to grab the audience's interest right away. And this is what we consider a Patter Interrupt in marketing. Instead of wasting your first 5 seconds of your video on like a logo or like an animated title, you want to do something different. A great example of Pattern Interrupt is simply just - "In this video, you're most likely to learn XYZ".
Step two is the Introduction. Now this is where you can put your marketing. If you have a fantastic animated logo for your title, that would be ideal, you can use that. If you can't, you can be innovative. You can hold up a small note together with your logo. In this portion of the introduction, what you want to do is give out stuff like your name, your company, the name of your TV show. So say for example - "Hi, my name is James and welcome to James' Mowing. I'm the founder of James' Mowing Company and this show is about how to cut your grass the right way."
Step three is the Body of your show. This is where you give all the content that your viewers want. Lots of keyword research in our previous video can help you decide what you would like this part to be about. Step four is the Call To Action. Every video must have a strong call to action at the end of it. There's no point producing videos just for the sake of making videos. We must have a purpose or a reason why you're creating this video. So at the end of each video, create sure you tell your viewers what it is you want them to do. Whether it's to subscribe to your Youtube channel, to sign up to your opt-in list or to buy a service or product that you have.
And lastly, the most important rule about online video, the shorter the videos, the better. We find videos that are about 2-3 minutes in length, perfect. And now, let's get onto this week's challenge. This week's challenge is to create a video using our 4-step formula. So that is Opener, Marketing, Body and Call To Action. V:5
About the Author:
Do you want to know how to make good Youtube videos? Well here are Five Minute Video Marketing 4-step formula that works for you.
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